COMMUNICATION STRATEGY FOR GROWTH-ORIENTED ORGANIZATIONS
RELATIVELY RANKED STRATEGIC SKILLS
RELATIVELY RANKED TACTICAL SKILLS
WRITING & EDITING
Hello. I’m a senior business leader who's equal parts strategist, communicator, and digital media producer.
I help companies improve internal and external stakeholder touchpoints across all areas of the business.
Since 1997, I've been fortunate to work with exceptional people and brands from all over the world including: Mandalay Entertainment (Hollywood), Pacific Century Group (Hong Kong), World Wide Corporate Networks (New York), CDS Consulting (Tokyo), Shaw Cable (Calgary), CGGVeritas (Houston), SpotCast (London), and Alliance Leadership (San Francisco). During that time, I've developed a strong track record for building successful communications initiatives hinging on memorable messaging, distinctive design, and inventive implementation.
If you need a senior leader who can get in the trenches and propel your project to success, please reach out. I'd love to hear from you.
02 CASE STUDIES
MY TWO MOST RECENT ASSIGNMENTS
Ferus NGF provides remote communities and industries with liquefied natural gas, a lower emission diesel alternative.
See how I helped Ferus NGF grow demand for LNG with a combination of strategic communications, stakeholder engagement, and brand building.
Communica helps energy companies engage with Indigenous groups and stakeholders while navigating government regulations.
See how I helped Communica attract new customers and enhance its service offering with a combination of branding, information design, and storytelling.
MY CAREER TIMELINE AT A GLANCE
As a member of the corporate leadership team, I developed and implemented successful marketing strategies for Enfocom's software products and services. I also supported the software development team, with attention on user experience (UX) and product branding.
Pro Photographer & Managing Editor
Over a period of four years, I freelanced as a professional photographer while earning a bachelor of communications (Journalism) from Mount Royal University.
After graduation, I was hired by the Calgary Real Estate Board as the Managing Editor of CREB Now. There, I led a team of freelance writers and photographers and produced over 40
real estate-related stories per month.
FERUS NATURAL GAS FUELS
Manager, Marketing & Communications
As a member of the sales and marketing team,
I participated in proposal development, stakeholder engagement, event co-ordination, social media marketing, and brand management.
FUSION MEDIA GROUP
Along with my three partners, I helped build a thriving digital marketing business with a team of 20, annual revenues exceeding $990K and a list of noteworthy international clients.
DEFROST DESIGN WORKS
Communications Consultant (Owner)
Leading a small team of employees and freelancers, my boutique agency provided, branding, marketing, and communications services to over 70 clients in Canada, Japan, and the United States.
COMMUNICA PUBLIC AFFAIRS
As a member of Communica's leadership team,
I participated in a range of stakeholder engagement and regulatory application projects for large-scale energy projects. I also led a small team of business development and marketing personnel.
If you're a real live human, I'd love to hear from you. Robots can go recharge their batteries. ;)